Sometimes, you may be listing a unique product and find that there isn't a perfect category for it on the platform. Don't worry, this is a common situation, and there is a simple solution to make sure your item gets found by the right customers.
The Best Solution: Choose the Closest Category
The most effective thing you can do is to select the category that is the closest match to your product or service.
For example, if you are selling a "custom-made bookshelf" and there is no "Custom Furniture" category, you should place it in "Furniture" or "Home Goods." This ensures your item is still in the right general area of the marketplace, making it easy for customers who are browsing to find you.
Use Your Title and Description
Since buyers primarily find items by searching for keywords, the most important step is to use a clear and descriptive title and description.
Be Specific: In your item's title, use a very specific phrase like, "Custom-made Oak Bookshelf with Ladder."
Add Details: Use the description to include all the details that a customer would search for, such as the wood type, dimensions, and the fact that it is a handmade item.
By being specific in your text, you will ensure that your product appears in the search results for customers who are actively looking for it, even if the category isn't a perfect match.
We Want Your Feedback
Zealock is always growing. If you believe we are missing a category that would be helpful for your business, we would love to hear from you.